? Visit BSH Home Appliances Group, China’s president, Mr. Geilke appliance giant Siemens as the world’s high-end appliance market in China began to feel the “master’s lonely,” when an adequate challenge to change this pattern of power late last year quietly infiltration more formally in early 2005, swing-up ring to the Siemens “strong words.”

And challenges, just from the Siemens company of brothers?? Bosch. Similarly, high-end appliances from Europe, the brand, are both BSH Group, Bosch and Siemens have the same struggle between the door hit from Europe to China. Perhaps the Chinese market too, Bosch do not want to sit and watch “Brothers” exclusive, after all, in Europe, Bosch home appliances have the first brand name in Western Europe first, so
When Bosch shouted “rival is Siemens”, people inevitably is some dispute over the brothers look forward to
Association
. In fact, some experts pointed out that whether cooperation or competition, BSH Home Appliances has a global development strategy is clearly visible. After the success in Europe now, Bosch Siemens Group in turn that strategy into China, for three years after accession to WTO, China has the opportunity to experience unique European home appliance giant’s competitive strategy. Strategic cooperation: competition to become the main theme in China
Automotive
, Bosch’s name appears in the appliance industry than its much louder. From that day in 1886 founded, by specializing in internal combustion engine ignition system that was then the founder Karl Benz? Mr. Bentz called the “problem of problems” between the primitive plant that started out, after 100 years, has developed into the world largest automotive electronics suppliers. From the invention of the world’s first spark plug to launch world’s first set of
Anti-lock
System, to the most advanced fuel injection technology. Now, all of the world, 80% of high-grade car electronic systems from Bosch.  Read more...

3C Innovation Festival 2006 the year of chain stores, with “chaos” to describe that enough. Home appliance chain industry experienced after last year’s frenzied expansion slowed down, but began to realize can be described as “earth-shaking” of the integration, Gome and Yongle of the combination of Best Buy and Five Star

Marriage, are people feeling in the industry “long period of division, together for a long time will be minutes,” the speed of change; the store interior, the traditional home appliances began to move in the direction of reform, 3C, and even started selling office supplies, fitness equipment and other products. Around how to expand the gross margin, how big and strong, chain stores and caught up in numerous market environment in the “change” to seek “innovative.”

Industry innovation: integration of desire of the people

” , small fish eat shrimp,” the law of market economy in 2006, embodied in the chain stores were especially vulnerable. Sustained expansion, consolidation within the industry increasingly intense in March, the domestic home appliance chain ranked third, fourth of the Yongle and Dazhong started cooperation; but shortly after the famous American chain Best Buy and the domestic rating by virtue of Fifth of Five Star to integrate to enter the Chinese market. In many reporters on the issue of “who is under an integrated,” so when all conjecture, no one thought, Gome and Yongle began the “marriage.”  Read more...

Now settled in foreign home appliance giant, Zhongshan market has been
States United States , Paraelectric, Wing-lok. I understand that Suning Zhongshan market also will be settled in the near future.

Home appliance chain Giants continue to enter, to Zhongshan
Appliance Retail Sudden change in industry structure, together with the Enclosure Movement launched one after another, so that the original

Competition The relatively weaker home appliance retailers “heavy casualties.”
Appliances with Locks Integration has already begun in the expansion
According to “Zhongshan Daily” reported to predict future trends, we must first sum up the past year. Paradise Zhongshan official said, in 2005, is

Retail The first year of full liberalization of foreign as well as large-scale expansion of professional home appliance chain, integration of the year.

According to preliminary statistics, in 2005 the top five giant home appliance chain to open nearly 600 stores, spread to nearly 100 large and medium cities. Giants in the domestic home appliance chain on busy civil war, foreign

Home appliance retail chain Giants such as BestBuy and so increased the amount of procurement in China and plans to open stores in China.  Read more...

This entry
Home Appliances
Market

Yongle Home Appliances chairman Chen Xiao has acknowledged in public funding has been absorbed by Morgan Stanley matter, and said the next step will be for years, listed in Hong Kong

Following the country the United States in Hong Kong, listed in Shenzhen after Suning, Shanghai Yongle also listed the pace of the countdown. It is said that Yongle Home Appliances chairman Chen Xiao recent \ “WTO context of the rise of private business \” seminar, for the first time publicly acknowledged

Absorbed by the injection of Morgan Stanley regarding the company, and said plans for next year, listed in Hong Kong.

Industry believes that, with the three largest home appliance chain enterprises they gathered the capital market, China’s home appliance chain \ “giant \” struggle will be intensified. Meanwhile, China’s home appliance chain industry concentration will be further enhanced.

Morgan Stanley to enter Paradise

Early as the first half of last year, the industry has been Shengchuan Yong Yue appliances will be listed with Morgan Stanley. However, the parties without making the matter has been publicly disclosed.  Read more...

While domestic Home Appliances Chain has been the country the United States,
Suning This national giant, but China’s vast consumer space, as well as home appliances home appliance chain has not yet mature markets, or lead to foreign home appliance chain giant coveted. Reporter was informed that China goes back into the past 5 years, Best Buy, to walk out of Shanghai, and plans to shop in Beijing in November; At the same time, Japan’s No. 1 home appliance chain from brand YAMADA motor is also ready to Shenyang as the purpose , expand in China’s home appliance stores all over.

Best Buy to Beijing to open “shop shop”
Reporter was informed that after the National, Best Buy rented the second floor of Beijing Scitech Shopping Centre, in preparation for opening the first store in Beijing. However, because the layer is divided into several regions, household appliances account for only part of an area of only 800 square meters, Best Buy will use the “shop shop” format, which sells high-end appliances. The first store opened in Beijing soon for the issue, Best Buy seems very low key, the situation for the store, Beijing development strategy, Best Buy aspects have not been disclosed, the marketing director has Yiu-joa even denied the shop “for Best Buy from Camp store, “he said Best Buy is only responsible for supplying the specific operation carried out by Dorset.  Read more...