3C Innovation Festival 2006 the year of chain stores, with “chaos” to describe that enough. Home appliance chain industry experienced after last year’s frenzied expansion slowed down, but began to realize can be described as “earth-shaking” of the integration, Gome and Yongle of the combination of Best Buy and Five Star

Marriage, are people feeling in the industry “long period of division, together for a long time will be minutes,” the speed of change; the store interior, the traditional home appliances began to move in the direction of reform, 3C, and even started selling office supplies, fitness equipment and other products. Around how to expand the gross margin, how big and strong, chain stores and caught up in numerous market environment in the “change” to seek “innovative.”

Industry innovation: integration of desire of the people

” , small fish eat shrimp,” the law of market economy in 2006, embodied in the chain stores were especially vulnerable. Sustained expansion, consolidation within the industry increasingly intense in March, the domestic home appliance chain ranked third, fourth of the Yongle and Dazhong started cooperation; but shortly after the famous American chain Best Buy and the domestic rating by virtue of Fifth of Five Star to integrate to enter the Chinese market. In many reporters on the issue of “who is under an integrated,” so when all conjecture, no one thought, Gome and Yongle began the “marriage.”  Read more...

Now settled in foreign home appliance giant, Zhongshan market has been
States United States , Paraelectric, Wing-lok. I understand that Suning Zhongshan market also will be settled in the near future.

Home appliance chain Giants continue to enter, to Zhongshan
Appliance Retail Sudden change in industry structure, together with the Enclosure Movement launched one after another, so that the original

Competition The relatively weaker home appliance retailers “heavy casualties.”
Appliances with Locks Integration has already begun in the expansion
According to “Zhongshan Daily” reported to predict future trends, we must first sum up the past year. Paradise Zhongshan official said, in 2005, is

Retail The first year of full liberalization of foreign as well as large-scale expansion of professional home appliance chain, integration of the year.

According to preliminary statistics, in 2005 the top five giant home appliance chain to open nearly 600 stores, spread to nearly 100 large and medium cities. Giants in the domestic home appliance chain on busy civil war, foreign

Home appliance retail chain Giants such as BestBuy and so increased the amount of procurement in China and plans to open stores in China.  Read more...

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Home Appliances
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Yongle Home Appliances chairman Chen Xiao has acknowledged in public funding has been absorbed by Morgan Stanley matter, and said the next step will be for years, listed in Hong Kong

Following the country the United States in Hong Kong, listed in Shenzhen after Suning, Shanghai Yongle also listed the pace of the countdown. It is said that Yongle Home Appliances chairman Chen Xiao recent \ “WTO context of the rise of private business \” seminar, for the first time publicly acknowledged

Absorbed by the injection of Morgan Stanley regarding the company, and said plans for next year, listed in Hong Kong.

Industry believes that, with the three largest home appliance chain enterprises they gathered the capital market, China’s home appliance chain \ “giant \” struggle will be intensified. Meanwhile, China’s home appliance chain industry concentration will be further enhanced.

Morgan Stanley to enter Paradise

Early as the first half of last year, the industry has been Shengchuan Yong Yue appliances will be listed with Morgan Stanley. However, the parties without making the matter has been publicly disclosed.  Read more...

While domestic Home Appliances Chain has been the country the United States,
Suning This national giant, but China’s vast consumer space, as well as home appliances home appliance chain has not yet mature markets, or lead to foreign home appliance chain giant coveted. Reporter was informed that China goes back into the past 5 years, Best Buy, to walk out of Shanghai, and plans to shop in Beijing in November; At the same time, Japan’s No. 1 home appliance chain from brand YAMADA motor is also ready to Shenyang as the purpose , expand in China’s home appliance stores all over.

Best Buy to Beijing to open “shop shop”
Reporter was informed that after the National, Best Buy rented the second floor of Beijing Scitech Shopping Centre, in preparation for opening the first store in Beijing. However, because the layer is divided into several regions, household appliances account for only part of an area of only 800 square meters, Best Buy will use the “shop shop” format, which sells high-end appliances. The first store opened in Beijing soon for the issue, Best Buy seems very low key, the situation for the store, Beijing development strategy, Best Buy aspects have not been disclosed, the marketing director has Yiu-joa even denied the shop “for Best Buy from Camp store, “he said Best Buy is only responsible for supplying the specific operation carried out by Dorset.  Read more...

: Started taking slow Recent years, the professional business to continue expansion of chain stores channel business model surface enclosure in a large number of Happy Valley. Seems to have become the mainstream appliance market. With

States United States , Suning Paradise and other domestic Home appliance chain Crazy giant expansion, some small appliances

Sell Business environment has become precarious existence.
Rapid expansion in the same time, there may be a large home appliance chain bubble. Bubble collapse will trigger a domino effect, therefore, home appliance chain started taking trend will tend to be rational, Happy Valley enclosure will be halted.

Encountered financial difficulties Appliance distributors Price war Is Yuezhanyueyong, great tendency to want to rival put to death. Price of the smoke to a large “land”, which directly led to the whole industry chain of home appliance industry profits dropped sharply. The rapid expansion of home appliance chain can not do without funding support, the price war has made business cuts, home appliance chain enterprises Maori difficult to be assured that this time even if the mass started taking, relying on the strength of business will be difficult to achieve. Household electrical appliance enterprises by source of funds is nothing more than bank loans, listed misappropriating, and upstream producers off period. Listed swindling money is not every company can do, the account of upstream manufacturers still depend on your circumstances and credit, enterprise development, is now up to rely on bank loans.  Read more...