? Visit BSH Home Appliances Group, China’s president, Mr. Geilke appliance giant Siemens as the world’s high-end appliance market in China began to feel the “master’s lonely,” when an adequate challenge to change this pattern of power late last year quietly infiltration more formally in early 2005, swing-up ring to the Siemens “strong words.”
And challenges, just from the Siemens company of brothers?? Bosch. Similarly, high-end appliances from Europe, the brand, are both BSH Group, Bosch and Siemens have the same struggle between the door hit from Europe to China. Perhaps the Chinese market too, Bosch do not want to sit and watch “Brothers” exclusive, after all, in Europe, Bosch home appliances have the first brand name in Western Europe first, so
When Bosch shouted “rival is Siemens”, people inevitably is some dispute over the brothers look forward to
Association
. In fact, some experts pointed out that whether cooperation or competition, BSH Home Appliances has a global development strategy is clearly visible. After the success in Europe now, Bosch Siemens Group in turn that strategy into China, for three years after accession to WTO, China has the opportunity to experience unique European home appliance giant’s competitive strategy. Strategic cooperation: competition to become the main theme in China
Automotive
, Bosch’s name appears in the appliance industry than its much louder. From that day in 1886 founded, by specializing in internal combustion engine ignition system that was then the founder Karl Benz? Mr. Bentz called the “problem of problems” between the primitive plant that started out, after 100 years, has developed into the world largest automotive electronics suppliers. From the invention of the world’s first spark plug to launch world’s first set of
Anti-lock
System, to the most advanced fuel injection technology. Now, all of the world, 80% of high-grade car electronic systems from Bosch.