“home Appliance Specialty Store,” Say No To The Unspoken Rules – Home Appliance Specialty
From August 11 to August 31, Beijing Gome second half of the first one with the largest and longest booming promotions continued for 21 days, the world’s leading home appliance brand in the state capital in major U.S. stores shock promotion, which is all to celebrate the birthday of Beijing Gome 7 years of age.
From early 1987 to operate electrical appliances and consumer electronics retail-based national chain, and today more than 240 cities in the country nearly a thousand Direct stores, annual sales capacity of 800 billion yuan of China’s largest electronics retail chain, Gome’s 20 years of Chinese home appliance retail market is a microcosm.
The past 20 years, China’s home appliance retail market has maintained rapid growth momentum, double-digit average annual growth rate. At present, the home appliance chain specialty store selling home appliances have become the mainstream Format, household appliances account for large and medium cities of more than 70% of retail market share, and began to extend to the medium and small cities.
However, the development of home appliance specialty store
short time, rapidly expanding network, not just in business management, there are many problems also led to unhealthy competition within the industry.
Two Giant Home Appliance Chain Gome, Suning’s New Different – Gome, Suning, Home Appliance Chain
Third acquisition of Yongle Electric (0503.HK) has finally settled the case, the final state to 5.268 billion U.S. dollar cost of the annexation of Yongle, China’s largest home appliance chain acquisition. After the U.S. announced the acquisition of China Paradise, the biggest focus is: Country United States will reach sales of more than 70 billion yuan every year, both the number will reach 800 stores around. The merger of the two to create a Chinese home appliance chain carrier. Faced with this carrier, has always regarded China as the largest U.S. competitor Suning will undoubtedly become more intense worry. Comparison of Gome and Suning now they will give us some new inspiration … …
Whales and sharks If you compare between Gome and Suning scale of operation, the U.S. is like a country they feel hungry constantly eat whale, Suning is like a shark cruising around health.
Country after the U.S. acquisition of Yongle will undoubtedly greatly exceed in size Su Ning, the former stores a total of about 800, which stores a total of about 400. Gome’s stores to more than double Suning. In addition, Gome’s sales will reach more than 70 billion yuan every year, it will far exceed its competitors. Huang Guangyu seems to point to the current achievements and do not care.
Size Of The All?? Chinese Home Appliance Chain Business – Home Appliance Chain, China’s
“Or bigger, or die.” This is an appliance chain enterprises can not avoid reality. The introduction of capital, expansion of scale, public financing, then continues to expand, seems to have become bigger and stronger Chinese home appliance chain enterprises the only path.
In South America’s Amazon rain forest, the forest is very thick, the seed of fate is often only two, one hard up the growth, until it reaches the highest point of the forest, access to sunlight, in the absence of vandalism case of life for hundreds of years, or even longer; another kind of seed fate is blocked because the other tall trees, but can not get enough sunlight and ultimately death.
Of this nature, survival of the fittest, survival of the fittest in the competition law is the Chinese home appliance chain industry to get a perfect interpretation of the competitive process. After some years of primitive accumulation period, the Chinese home appliance chain enterprises are either accelerate growth and eventually become a market maker; or grow in the giant body of the dendrite of the wound, the slow suffocation.
Chinese Home Appliance Industry Calls The Core Competitiveness – Home Appliances Manufacturing,
Public opinion holds that China’s home appliance industry is one of the best industries. But the home appliance industry is far from peace and prosperity, the view that China’s manufacturing losses, the low level of profitability is caused by channel operators exploit. Actually, channel-friendly nor comfortable, not yet accepted the channels open door test makers are increasingly approaching the international opponents are worried about the threat.
Chinese manufacturing and retail in the end What is the problem, they need to solve any problems, Go? The author believes that confronting the Chinese home appliance manufacturers and appliance channel business is only one way out in front, is how to enhance core competitiveness.
Manufacturers contradictions: contradictions in the supply and demand actually
Appliance manufacturing industry is in the current overproduction, oversupply phase. Chinese home appliance industry, the nature of current conflicts, manufacturers and channels of business are not contradictions, but the contradiction between manufacturing and consumption. Channel is not the root causes of conflict, but conflict in channels of supply and demand was reflected in the platform. Low level of manufacturing profitability, channel operators are also currently integrated gross profit margin of only 11%, with foreign counterparts for more than 20% of consolidated gross profit margin compared to gap.