Five Major Home Appliance Chain Of Regional Advertising Strategy – Home Appliance Chain, Regional,
China-based
Appliance Retail
Increasingly occupy the main liner terminal today, no doubt, more and more of China’s household electrical appliance consumption patterns tend to focus on holiday-oriented consumption, coupled with the scale of the turbulent waves of military expansion, the appliance thus led to
Marketplace
Advertisement
Regional print media across the country put the alarming rate of increase.
According to the statistical results, divided by the Shanghai, Beijing, Guangzhou-based first-tier cities, the first quarter of 2005. Four of China
Home appliance chain
All supermarkets increased advertising efforts into the Top 20, two leading industry
States United States
,
Suning
Also an increase of 93.4%, respectively, 126.2% increase as the
Brand
Advertising volume runners-up. Cutting-edge medium and large electrical appliances store up 3597.9% year on year growth. Discharged to the national 18th.
But detailed analysis of various origins can be found in appliance stores the advertising growth was mainly firms with upstream supply chain integration of the advertising, household appliances brand advertising share to be shared to a lot of advertising appliance stores, household appliances industry this quarter print media advertising on the amount of dropped 17.91% last year, even the most front position
Haier
, Matsushita two brands appear negative growth over the previous year, only
Changhong
Adjustment due to the diversification of the brand to 13 times the amount of re-emergence of high growth, discharged to the first four.
23 Companies Bid Ningbo Cixi Rural Areas Accounted For 16 Home Appliances – Home Appliances To The
Recently, the Ministry of Commerce, the Ministry of Finance announced a new round of
Home Appliances Winning Enterprise countryside, winning areas
Mobile , Freezer, Refrigerator , TV , Washing machine 5 products, there are 122 enterprises won the bid. 23 enterprises of Ningbo have got the “admission ticket” involving 240 models
Refrigerator , Washing machines, freezers, and mobile phones.
16 companies from Cixi It is understood that in 2007 China launched its first appliances to the countryside, when the city has not nominated a business, many companies regard the sights on a new round of home appliances to the countryside. The 23 companies in Ningbo, 240 models of home appliances bid to become the most successful enterprises of the city. In addition there is no business winning in the TV area, the other four categories of home appliances in Ningbo enterprises have the figure.
‘s Statistics showed that 23 successful enterprises, in addition to Ninghaijide electrical appliances, electrical appliances Haishu new music, Yuyao Burke Electric, Fenghua Bird, Yinzhou District, Dulux Holdings, South Colorful electrical appliances and three companies, other successful The 16 enterprises are concentrated in Cixi, where the new pump in a small town, Cixi there six companies shortlisted, shortlisted series of all township enterprises of the first.
The Surging Trend Of Home Appliance Giant Home Appliance Market, “competition On Huashan
- Gree Electric Appliances, Hefei branch Chen Jianguo
Competition forces us to become bigger and stronger
Gree
Air conditioning
Has been a leading air conditioning industry boss. 1995 to 2009, the national sales of the first fourteen years, 2005 and 2009 the number of the world’s first production. 2006 Gree won four awards, in that acceptance speech, I think the chairman of a famous classic, telling the Gree people’s thoughts, that is, “If we do not comment on the world famous brands, we will pain while; if we comment on, and will stress my life. “
2006 10 18, started production base in Hefei, Gree was proposed to create a new “Hefei speed”, to use one year to finish the production base in Chongqing, 6 years development. In 2009, the market downturn, Anhui Gree made nearly 2.96 billion yuan of
Sell
Income, an increase of nearly 30% market share of 64.4% across the province. Hefei appliances expected output is expected to exceed 50 billion. Currently, Gree will invest 10 billion in manufacturing compressors 5 million sets.
As of October 2009, Gree number in Anhui province has reached more than 450 stores, a strong impetus to the rapid growth of sales revenue Gree.
Selling Home Appliances Small Home Appliances To Bring Enlightenment To The Countryside Policy -
Recent news investigation in some areas of Jilin Province found that many farmers in the “cold shoulder” traditional large-scale household appliances while not in the subsidy on the scope of
Soymilk , Full bath, heater and other appliances produce small practical interest.
The experts, from Bringing home appliances Last couple of years of policy implementation situation, consumption potential in rural areas, but the relevant departments and enterprises in policy development and product promotion should focus on “humanity”, to marketable products delivered to farmers in time.
Has just returned from working in Shenyang City, Qin Jia Zhunzhen Gongzhuling farmers Jiangyu You buy his wife a soybean milk. “When I saw a lot of city people to buy this on, we also try to buy back.” Ginger that promoters in the supermarket to see demonstrations, as long as health and water, according to a certain percentage of soybeans into the machine, as long as 10 drink hot milk a few minutes.
Addition to soybean milk, the electric foot gradually into the tub and other small appliances ordinary peasant family. With the improvement of living standards, convenient and practical small household electrical appliances are more and more farmers. In some rural areas of Jilin Province interview, reporters found that almost every family has at least a small household electrical appliances. Shuangliao City Fu first before the town bought a peasant Liu Bing
Chinese Home Appliance Home Appliance Industry, Foreign Investment Aimed At “gold” -
Of “appliances, environment, development” as the theme of the China International Consumer Electronics Show in May 10 at the Beijing Exhibition Hall. Founded in 1992 China International Consumer Electronics Show in the eighth so far. Although the size and influence of the CES to see far behind the United States and other large-scale exhibition, but the show still attracted Electrolux,
Haier
, Beauty,
Siemens
,
Bosch
,
Hisense
Etc. It
Brand
The scene. This 4-day exhibition brings together more than 300 exhibitors and 30,005 more than a thousand spectators, 20,002 more than 1000 square meters of exhibition area can show all areas of today’s home appliances and the development trend of mainstream brands and the overall strength . In addition to household electrical appliance industry reflecting the latest trend, the more striking is the international home appliance “predators” have begun to sights on the emerging Chinese home appliance industry, domestic appliances business breakthrough seems a long way.
International buyers army pressed
In this exhibition, the international home appliance buyers have “army pressed.” The world’s largest chain retailers???
Wal-Mart
Has spread its tentacles into the exhibition. Wal-Mart, including 10 countries including China, opened more than 5000